If you’re new to SEO, or you’re a seasoned search engine pro, learning the algorithm is always on your task list. Every update is a learning opportunity and you’re trying to stay on top of it. In this article, we’ll help you do just that.

To encourage natural backlinking, you’ll want to ensure that your content is:

• Targeted to your audience and niche
• Accurate and Fact-Checked
• High-Quality
• Sharable
• Valuable

In this article, you’ll learn about building high-quality backlinks. Google loves them and you will, too, when you learn how valuable they are to your content ranking. Let’s dive in.

How Can I Encourage Natural Backlinks?

When you’re creating content, make it with a very specific purpose, and audience, in mind. Creating personalized content can be a challenge, but by following these simple tips, you can ensure natural and quality backlinks:

• Keep your target audience in mind when you create content
• Use quality links to back up any claims (facts, statistics, etc)
• Use long-tail keywords to target more effectively
• Make your content more sharable

How Can I Increase Content Sharability?

Repurpose content. Creating other content centered around the content you already have is a great way to increase usability for your users. Consider adding video, info-graphics, and otherwise improving your content. An infographic might be more sharable than an article title, especially on social media.

Does Video Content Increase Natural Backlinking?

By adding video content, you’re simply increasing the usability of your content. If you embed videos with great content in them, they’re sure to add value to your page, increasing the probability of other users sharing your content naturally.

When they share your videos with others, that also increases your reach, and your natural backlinks.

How Can I Increase Quality backlinks?

When you’re considering how to increase your quality, search for your keywords. Consider all of the articles on the first page of the search results.

• What kind of visual graphics do you find?
• How long is the content?
• Are there any questions in the comments?
• What kind of links are used?
• Where does it get shared?

Is there anything that stands out from the competition? Take note of things that catch your eye or your attention. Consider what makes it stand out, and how it helps the content. Create content to fill in the gaps.

Consider this: a blog is talking about a family tree and it’s really confusing. Another blog is talking about the same family tree, including a graphic to help the reader visualize the connections. This is more likely to be shared, versus the content without any visual help.

When you think of your readers first, everyone wins.

Does Affiliate Marketing Work for Natural Backlinks?

If you’ve found an influencer in your niche and you think exposure to their audience would be beneficial for your content, you could try affiliate marketing. It’s helpful to begin affiliate marketing with smaller influencers and small businesses. They’re usually happy to help, especially if it gets them a backlink in return. Cross exposure can turn into partnerships, which benefits both parties.

Can I Purchase Backlinks?

You can purchase backlinks, but that’s not to say that they’re all good for your content or rankings. It’s important to prioritize quality over quantity when it comes to purchasing backlinks. Quantity might sound good, but one good backlink will serve you better than 25 bad backlinks.

Conclusion

Google is doing its best to deliver high-quality, relevant content to its users. The algorithm is here to stay, and the quality of your backlinks is still playing a part in your rankings.